Master Data Archives - Landman Insider.com

Master Data – What Is It?

Master Data - What Is It?
I’ve heard from several clients this year that they have gotten information from their leadership (and IT departments) that they will have the privilege of embarking on a master data management (MDM) program over the coming year. The resounding question that I heard was “What the heck is master data, and why do I care?” What Is It? Master data is a fairly simple concept (that gets extremely challenging in reality). Essentially, the goal is to have a single, defined source of the truth for individual data points in the business. One often used example is Working Interest on a ...


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