Marketing Archives - Landman Insider.com

Landman Brokers: Give Your Clients Metrics!

Landman Brokers: Give Your Clients Metrics!
There has been a trend over the last few years for field landman brokers to come up with these cool “whiz-bang” web interfaces.  I believe the intent is to “provide real-time information” about the status of projects, the real truth is that the interfaces are rarely ever used by in-house landmen.  If they need something they will pick up the phone and call, or they will send an email and ask for it.  There are also metrics that most in-house landmen keep on their field brokers — but those aren’t the metrics that are typically reported to them in these ...

Contest: A Year of WriteThat.name For Free! (Contest Over)

Contest: A Year of WriteThat.name For Free! (Contest Over)
If you read the article I recently wrote about WriteThat.name, you’ll be expecting this contest.  The folks over at WriteThat.name have volunteered to give away a free year of their premium service to one of our members. To enter the contest you should be using Gmail, Outlook (Desktop Version), or Google Apps Email.  You need to do two things to get in the contest: Sign Up for Email Updates from LandmanInsider.com.  You can choose to get an email whenever new articles are posted, or only once a week. Leave a comment on this page, so we know you are interested ...

Your Words Matter, So Double Check Them

Your Words Matter, So Double Check Them
Whether you are interacting online, by mail, or in person the words you choose are important.  Equally important is the way you use them.  Snap judgements will be made about you based on spelling, grammar, and context.  Now, I know that many of you are thinking “oh great here comes the spelling police…”  So I’m going to try to sway your judgement with a few examples I’ve seen lately, I’ll try to anonymize them enough to protect the ignor-innocent. The first example is the picture you see above.  I’ll go ahead and tell you (if you haven’t figured it out) ...

My Newest Promotional Tool – Moo MiniCards

My Newest Promotional Tool - Moo MiniCards
My wife, Hailey, recently got a set of these “MiniCards” for herself.  When she told me she ordered them I was thinking “Great, business cards, cool….”, but when they came in the mail they actually were pretty darn cool. These aren’t your ordinary business cards, they are about half the size and have some pretty neat options when you create them.  For instance, you can have a series of different images on the back of the cards instead of just being able to choose one single image.  The Moo.com website has one example of a real estate agent making a ...


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