My Newest Promotional Tool – Moo MiniCards

DSC_1427My wife, Hailey, recently got a set of these “MiniCards” for herself.  When she told me she ordered them I was thinking “Great, business cards, cool….”, but when they came in the mail they actually were pretty darn cool.

These aren’t your ordinary business cards, they are about half the size and have some pretty neat options when you create them.  For instance, you can have a series of different images on the back of the cards instead of just being able to choose one single image.  The website has one example of a real estate agent making a set of these cards for his properties with various pictures of the home on the back.  That’s a pretty cool way of advertising if you ask me.  Now, I’m not sure quite yet what the best way to use this ‘feature’ for landman work is — but lots of people are (obviously) more creative than me.

Now, I’m sure some of you are wondering why I’m posting about this.  It’s because whether you are a landman, right-of-way agent, broker, or attorney it is important to market yourself.  It’s how we find business, keep business, and ultimately stay in business.  So if you can find ways to differentiate yourself, you are pretty far ahead in the game.  As we all know, 90% of this business is meeting the right people and being at the top of their mind at the right time.  I can’t think of a better way to stay ‘top of mind’ than doing something unique.

100 different cards

So anyway, after I saw Hailey’s cards I went ahead and ordered some for  I figured it would be better to give those out when I meet other landmen than having to write the website name on my ‘real’ business cards.  It took me about 10 minutes to design them, and about a 5 days to receive them.  They also come in a really nice carrying case, and you can also get a ‘pocket’ style case for them if you like.  I didn’t get one of those 🙁

I’ve included some pictures of what I was able to put together for myself; so check out the Moo MiniCards if you think you’d have a use for them.  I think that people might remember a different form factor better than regular business cards, but they also sell some pretty nice ‘regular’ business cards as well.  One thing that I’ve considered is the ‘Sticky” business cards they sell, that’s a quick easy thing to put on top of work products.  I’ve always used a ‘sleeve’ that I can slide a business card into, but I recently found out that sometimes people throw those away and replace them with their own…

Well, I hope some of you find this interesting, I sure did.  Do you know of other places that have innovative business cards like these?  Tell us in the comments below




Randy Young

Randy Young

Randy is a land consultant with experience in field and in-house land work, land administration, and software consulting with systems used in the land management business. He is an active member of the AAPL, HAPL, and NHAPL and is a regular attendee of industry functions. Randy's latest projects have included land data systems integrations, with a focus on Quorum Land System.

  • Chase Guidry says:

    Randy, I like the cards. I believe, in regards to brokers/contract landmen, it is more important to ‘sell’ yourself to potential clients than it is to sell the services you offer – unless, of course, your services are far superior than competing brokers/landmen (which most believe, it seems… lol).

    These cards are a great way to individualize yourself and set yourself apart from the thousands of other more standard business cards. Since you can have different designs on the back, maybe you can order some cards based on your target audience (and have some generic). For instance, client or potential clients A, B & C is a University of Texas Alum – maybe you add a unique design that appeals to UT. I would probably be more likely to hold on to a business card that included a collage of LSU’s 2007 Football National Championship. And, of course, you would have your pertinent info on the front. This may or may not be a good marketing tool, but in a very competitive market (in which the age demographics are shifting to younger professionals), creativity can be your friend. Just some initial thoughts….

    • Randy Young Randy Young says:

      Well, knowing Chase I’d say that this is advice people might do well to take to heart. Great ideas — and as I’m not too brilliant on the sports front, it’s something I hadn’t considered. Creativity abounds!

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